Slog: For We’re All One or None! GMO Labeling Campaign I-522 Releases Video with Dr. Bronner’s Family

Anna Minard of The Stranger’s Slog Blog reports:

I joked in a post on Tuesday that I was reserving my enthusiasm for the GMO labeling initiative 522 until they start driving around a truck that gives out free Dr. Bronner’s Magic All-One! soap. The Dr. Bronner’s company, which is family-owned, has donated tons to the I-522 campaign and even changed their label from its usual “Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!” stuff to a pro-I-522 label. This label is less funny and less bonkers; instead, it’s greeting hippies in the shower each day with relatively straightforward, on-message phrases like “We have the right to choose the food we eat and feed our families,” etc.

“The stars must have aligned!” Elizabeth Larter, I-522′s communications director, wrote me after my Bronner sass. But she wasn’t talking about a soap truck (damn it!). Turns out the campaign is releasing a video with three members of the Bronner family talking earnestly about the importance of labeling food with genetically modified ingredients. If you’re hoping to see them start yelping, “Listen children, eternal father eternally one! Enlarge the positive! Replace the negative with the MORAL ABC’s!” you’re going to be sorely disappointed. And I’m about 100 percent sure that this won’t sway you one way or the other on the issue of GMO labeling (when y’all pick sides on this, holy lord do you ever pick sides). But if you want to see how the pro-labeling movement argues its case, or you’ve a hankering to watch some Bronners talk, here you go!

Read full article and watch video here.