Brian Gaar reports in The Seattle Times:
Over the past few years, Whole Foods Market has gotten much stricter about where its products come from.
The natural-foods grocer has rolled out a series of standards regarding animal welfare, seafood sustainability and genetically modified ingredients — to name a few — that is unprecedented in scope for a major food retailer.
Whole Foods officials say they’re staying true to their core values, while also reacting to changing times and concerns from their customers.
“I would represent these latest efforts as a further step in a direction we’ve been pursuing for 32 years,” said co-CEO Walter Robb. “Which is to provide some sort of clarity, some sort of definition, some sort of leadership in the marketplace.”